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At a Glance

We are a private corporation based out of Beirut, Lebanon with presence in the Middle East region and China.

The corporation was founded to manage the investment portfolio of prominent Kassar family members that includes wholly-owned and joint-ventures businesses in Lebanon, the Middle East, and China.


Mission

We aim to mobilize knowledge, investments, technology, and networks to deliver innovative products and outstanding services as well as earn high equity and reputation.


Strategy

We are a market-oriented business who carry out periodic research to find the needs and wants of our consumers in order to create a distinctive product and exclusive service.